The issue of AI is still so fresh and has not had a long history as we're currently making it with large headlining issues with SAG-AFTRA and AI software companies. "...it is too soon to predict even the roughest sketches of regulations to protect consumers and contain the risks that the technology poses to jobs, the spread of disinformation and security," (Kang, 2023). However, using BCLP's tracker of regulation bills for AI, when narrowed down to California where a majority of the entertainment industry does its business, AI regulation goes back to 2018. Though not to do with actors yet, it had to do with consumers and transparency.
One of the most specific concerns in the SAG-AFTRA strike is the use of AI. In this case, the use of technology to mimic an actor's face, body, voice, etc. To actors in the strike, this causes concern in terms of job opportunities. There have been dozens of creative works projecting the "what-if" factor of artificial intelligence seemingly taking over the world. It may not be as Terminator -esque as an issue of robots with laser guns, but it does threaten the actors who put in the work to bring entertainment to us every day. " ... it's unlikely that the writers who penned those sci-fi scripts, or the actors giving soul to a machine, ever thought that AI might represent a serious threat to their livelihoods," (Lawler, 2023). The issue from the perspective of law lies within the actors' likeness. Their features, uniqueness, and talent, are all at threat when AI can generate and animate these individuals and take from them what they gave the industry. ...
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