Cooper: The SAG-AFTRA strike exposes underlying issues in the entertainment industry. I am more opposed to using AI in this context because it exploits performers' rights and undermines artistic integrity. The proposal to use AI to manipulate performers' likenesses without consent raises ethical and legal concerns. The AMPTP's suggestion to use background performers' images without compensation is an abuse of AI. Streaming services' refusal to disclose viewership data affects performers' pay. AI's ability to replicate actors without proper compensation threatens job security. Regulatory bodies like the FTC are involved, highlighting the need for legal protections for artists. AI should not come at the expense of the creative workforce's rights and livelihoods.
One of the most specific concerns in the SAG-AFTRA strike is the use of AI. In this case, the use of technology to mimic an actor's face, body, voice, etc. To actors in the strike, this causes concern in terms of job opportunities. There have been dozens of creative works projecting the "what-if" factor of artificial intelligence seemingly taking over the world. It may not be as Terminator -esque as an issue of robots with laser guns, but it does threaten the actors who put in the work to bring entertainment to us every day. " ... it's unlikely that the writers who penned those sci-fi scripts, or the actors giving soul to a machine, ever thought that AI might represent a serious threat to their livelihoods," (Lawler, 2023). The issue from the perspective of law lies within the actors' likeness. Their features, uniqueness, and talent, are all at threat when AI can generate and animate these individuals and take from them what they gave the industry. ...
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